Now a day, majority of the investment in any business goes
into digital marketing. To start a successful
startup
business, you need to find customers who buy your products or services. To
find customers what’s the best place to start searching?
What do you do when you want to find something or need
details of?
You Google it!!!
Yeh! That’s the best place to find anything. There are billions
of people using Google every day and if you want to get more customers you need
to get your website to rank high on Google, basically search engine. There are
other search engines like Bing, Yahoo etc. but nothing like Google as Google has
the majority of market share.
So, ranking high on Google is absolutely important if you want
to see a J-Curve in your business. Now, that being said, how do you do that?
Well, the answer is Digital Marketing, and that's the reason all
the startup invest majority of their spending on Digital Marketing.
Now, let’s find out how to start marketing your business digitally
How do you start Digital Marketing on your own?
Starting Digital Marketing for your website is a very long and
never ending journey. So, if you think that after getting ranked #1 on Google
for different keywords, you are all set. Think again!
You have to constantly work on your website to grow and increase
business opportunities. That being said, let me tell you how to do digital
marketing.
On Page Strategy
On-page SEO is the best and most fruitful way to rank high
on Google. Google makes multiple algorithm updates every week. This algorithm
affects the website performance which makes website rank go up or down in
SERPs. When you are dealing with on page SEO the most important thing is the
content.
“Content is the King”
Google pays special attention to the viewers search intent
and only displays the results that are relevant to them. So the very first step
to start the digital marketing process is on-Page content.
Off-page Strategy
Backlink
Backlink
importance is significantly higher for your website. Many webmasters or their
marketing team reach out to other websites for link exchanging or getting a
backlink. There are lots of websites that you can use to get backlinks from and
getting links from these websites is fairly easy.
Types of Backlink-
Social Media Website
Social Media is the best way to increase website traffic. Many
businesses are using social media platforms to engage with customers and
solve their problems. Social reputation for businesses is the most important
factor that makes or breaks a business.
Directory
Website
Directory website ate that website where you can register
your business and get a backlink from them. Some of the
best business
directories to use are Yelp, Text, and Google My Business etc. Best
practice for a business directory is: when you are targeting the United States then
you must create majority of your link for
business
directory in USA.
Forum
Website
Forum website is the type of website where people visit to
solve their problem. These websites are the best place to get direct traffic from. When
you can solve people problem for free, then you can that visitor a great value which
he reciprocates by becoming your customer. Some of the
best forum websites
are Quora, Warrior Forum etc.
Profile Website
Creating a
high DA profile on a different platform can help your customers to find you everywhere. It especially
helps
Startups profile page
to gain more advantage by getting valuable visitors. Initial stage of the
website is the struggling stage when no one wants to link to you.
So, using these websites to gain enough authority as well as
producing quality content will ensure that your digital marketing journey
starts very smoothly.
