Why Startup Businesses Invest Mostly in Digital Marketing?

Now a day, majority of the investment in any business goes into digital marketing. To start a successful startup business, you need to find customers who buy your products or services. To find customers what’s the best place to start searching?

What do you do when you want to find something or need details of?

You Google it!!!

Yeh! That’s the best place to find anything. There are billions of people using Google every day and if you want to get more customers you need to get your website to rank high on Google, basically search engine. There are other search engines like Bing, Yahoo etc. but nothing like Google as Google has the majority of market share.

Apart from logo for business, Digital marketing holds very high importance.

So, ranking high on Google is absolutely important if you want to see a J-Curve in your business. Now, that being said, how do you do that?

Well, the answer is Digital Marketing, and that's the reason all the startup invest majority of their spending on Digital Marketing.

Now, let’s find out how to start marketing your business digitally

How do you start Digital Marketing on your own?

Starting Digital Marketing for your website is a very long and never ending journey. So, if you think that after getting ranked #1 on Google for different keywords, you are all set. Think again!

You have to constantly work on your website to grow and increase business opportunities. That being said, let me tell you how to do digital marketing.

On Page Strategy

On-page SEO is the best and most fruitful way to rank high on Google. Google makes multiple algorithm updates every week. This algorithm affects the website performance which makes website rank go up or down in SERPs. When you are dealing with on page SEO the most important thing is the content.

“Content is the King”

Google pays special attention to the viewers search intent and only displays the results that are relevant to them. So the very first step to start the digital marketing process is on-Page content.

Off-page Strategy

Backlink

Backlink importance is significantly higher for your website. Many webmasters or their marketing team reach out to other websites for link exchanging or getting a backlink. There are lots of websites that you can use to get backlinks from and getting links from these websites is fairly easy.

Types of Backlink-

Social Media Website

Social Media is the best way to increase website traffic. Many businesses are using social media platforms to engage with customers and solve their problems. Social reputation for businesses is the most important factor that makes or breaks a business.

Directory Website

Directory website ate that website where you can register your business and get a backlink from them. Some of the best business directories to use are Yelp, Text, and Google My Business etc. Best practice for a business directory is: when you are targeting the United States then you must create majority of your link for business directory in USA.

Forum Website

Forum website is the type of website where people visit to solve their problem. These websites are the best place to get direct traffic from. When you can solve people problem for free, then you can that visitor a great value which he reciprocates by becoming your customer. Some of the best forum websites are Quora, Warrior Forum etc.

Profile Website

Creating a high DA profile on a different platform can help your customers to find you everywhere. It especially helps Startups profile page to gain more advantage by getting valuable visitors. Initial stage of the website is the struggling stage when no one wants to link to you.

So, using these websites to gain enough authority as well as producing quality content will ensure that your digital marketing journey starts very smoothly.